Are You Satisfied With Your Conversion Rate?

There are a lot of pitfalls and mistakes that cause business failure online as well as off, and the resultant of all those aspects is a poor conversion rate in the end. The remedy for that situation is many-fold, and each situation has similarities and uniqueness at the same time. As you work on these factors and improve them day after day, you'll see that the number of visitors who are buying from you also increases. So today we will discuss and offer 3 specific strategies you can use to address your situation.

Think about this, before you shop and purchase something new, what comes to mind when you're really thinking about buying it? There's a natural question if the product has done its job with helping other customers who bought it. The concept of social proof has existed for many decades and long before the internet came along. Never use fake testimonials because that is illegal, so if you can present real ones you'll see some difference in your conversions. A lot depends on your market, or target audience, but generally speaking there will be some elevation in the amount of trust and openness. The best you can hope for is to receive real testimonials that detail what your product did for the buyer. Always use real testimonials from real people because anything less than that here in the US is against FTC rules and the law. It's wrong to be so misleading and outright lying on your website; however, people anymore are quite adept at spotting a fake when they see it. Of course when you do use them you'll need to include a full name and ideally a physical location such as city, state, country, etc. Always just be straight about these matters, and if it's real then you have nothing to worry about. The order of power and effectiveness with testimonials are: video, audio, text/audio, and then just audio.

Part of your copy revision and assessment will be to make sure the benefits of doing business with you, or those of your products, are strong and compelling. A little known fact about copywriting is that many times the strength and affect of your product benefits will tilt the reader into becoming a buyer. Benefit bullets explain the benefits of whatever you're selling, product or service or even a newsletter; and they have to express the benefits in terms of emotional fulfillment. There are several reasons for bullet points, but one main reason is that online readers always skim and scan, and a great benefit bullet that speaks directly to them makes them stop, or slow down. You see, when people are skimming they will actually read the bullets because they are short; and then they can understand and know what your product will do for them. Of course writing them can be a form of art, but there are guidelines - make them short and to the point. Benefits are derived from features, they are features expressed in emotional terms that the reader wants to have.

Never waste time being funny or cute in your copy because people are busy and do not like it. If required, remove the first few paragraphs so that the prospect doesn't feel bogged down and understands the main USP of your product.

Always take positive action to improve conversion rates because the bottom line is that no one else will do it for you - unless you outsource it.